He Falls First (In Books)
- brunplotz
- May 6
- 6 min read
In Real Life, He’s Circling the Costco Sample Table Undecided.

The Certainty We Crave
In romance novels, he falls hard by the third chapter. There’s no confusion. No half-hearted flirtation. No “let’s see where this goes” energy. He’s already seen enough, felt enough, known enough to understand she is it. His person, his match, his gravitational pull. His story doesn’t drag out the uncertainty. He wants her, often before she knows she wants him back. End of story.
That confident, shoving all chips into the center of the table. Going all in.
It’s intoxicating.

The Guy At the Sample Table Again
And yet, in real life, it is harder for that man to find a parking spot at Costco on a Saturday morning. Because more often than not, he’s not falling. He’s grazing. Wandering around the emotional equivalent of the sample aisle, asking questions like what’s in this? How do you make this? Can I watch? Then, finally, wandering away when he’s had more than his fair share of polite samples. Only to circle back for seconds, blabbering excuses about how good they are and how he can’t resist another try. All that energy without intending to actually commit to adding them to his cart. We’ve all met him. He’s not hungry. He’s entertained.
Keeping his options open, postponing decisions, refusing to make a decision, and drawing it out to serve his timeline. He might complement the flavor, not enthusiastically or even ask what aisle it’s on, but enough to linger and enjoy the sample. Until he's cut off, then he just walks away. No follow-up. No purchase. Just a polite performance of practiced exits. We’re living in a world where dating often feels like the same Costco loop. Except instead of sausage bites and cheese cubes, it’s emotional and physical currency we’re trading. Oftentimes, we’re treated like temporary tastings.
No one’s reading the labels. Or asking it’s gluten-free. Or knows what wine pairing goes well with the samples. That takes effort. Too much for most. They prefer snacking from the table, collecting toothpicks in their shirt pocket, and pushing their cart around the store in hopes of better and more appealing samples.

Fictional Men Don’t Sample
In romance novels, the man who falls first makes a decision. He doesn’t stall or linger at the sample table, idling, chatting with the next sampler perusing the table. He doesn’t circle the aisle again for another tasting to determine if he likes it. He knows. He commits to liking the flavor enough to search it out in the store and drop it in his cart.
He falls first men don’t need her to prove her value. Explain her past. Or justify why she’s a great person, loves Jesus, has a dedicated workout routine, is passport ready and spontaneous.
She’s not auditioning for a part she hopes to play in his life, knowing the casting couch is already very full and still trying anyway.
No, our book boyfriends take one look and decide to ask her out. Maybe it’s the engaging conversation, maybe she laughs at his jokes, or maybe she’s a cool chick that loves sports. But that one date. That one night. It’s all it takes.
He’s in.
He’s invested.
He’s off the market because someone finally lit up the room in a way that no one else has for him. It’s the moment that we readers live for. It eliminates any decisiveness, saying that she’s worthy of his time and energy without having to perform tricks to get it or keep it.
Real Life Doesn’t Always Give Clarity
In real life, we don’t always get this decisiveness. We’re often lucky to get a man who remembers our last name without checking his text thread. He says he’s not ready for something serious, but he still wants to text all day, sleep at our house and monopolize our weekends. All the while saying, I don’t want to put a label on it.
Or worse, he tells you he’s never felt this kind of connection before, then disappears for days. He makes plans for your future while sliding into the DMs of someone he stopped talking to months ago. He doesn’t fall. He loiters. Wandering from one woman to another like a man searching for more samples on other aisles.Sometimes he circles back. Not because he’s realized your value, but because the sample he liked more isn’t restocked. They simply ran out because it was so popular and another man put the last one in his cart to take home. That’s when he’s back at your table, asking for more samples with no intention of buying. Because he was never done sampling to begin with.

We Shop With Intention
Women, on the other hand, arrive with a plan. We know exactly what we want. We’ve already checked the pantry, fridge, and freezer to see what we have on hand. Drafted our grocery list. Added our coupons to the app and brought our reusable bags.
Although we may slow down by the sample table, even take one to try, we don’t linger there. Because we’re not sampling for sport. We’re looking for something real. Something meaningful. Something long lasting. Real and sustainable. After all, it was on our grocery list and the very thing we can to look for and get. When we fall, it’s rarely casual. It’s not just attraction, it’s intention. We don’t want to guess if you’re into us, or hope we’re the exception to your emotional unavailability or avoidant tendencies.
We tell you. We say it and label it for you to know. Why? Because we want you to fall first, or at the very least, fall without dragging us through a situationship or months of interpreting mixed signals, wondering what we are. Let’s be honest, we’re tired. Tired of being the one to initiate deep conversations, clarify intentions, and interpret conflicting messages. Tired of being the emotional GPS in relationships where the other person refuses to even admit they’re lost. Tired of being the one holding the map, the snacks, and the itinerary while he’s still deciding if he wants to go on the trip or not.

Why The “He Falls First Trope” Hits So Hard
He falls first isn’t just a romantic fantasy. It’s a power shift. It’s an emotional safety. It’s the one time in storytelling where a woman gets to stand still and simply be, while someone else does their vulnerable things and puts his heart on the line. And that’s catch, right? We are so used to doing the emotional heavy lifting that when we read a story where the man says, “ I’m all in, “ it feels radical. It feels earned. It feels restorative.In fiction, he doesn’t sample. He chooses. He buys. He looks at the woman before him and says, I’ve had enough sampling. I want something real. Something that will last a lifetime.He no longer lingers or loiters. He doesn’t keep a rotating cast of casual “maybes” while waiting for some elusive unicorn to appear. He commits to what he sees. He stops the cart, loads up the fixing for a full pantry and fridge, and checks the hell out.

We Don’t Want Emotional Grazers
This is a broad generalization. Not all men are emotional grazers. Some of them really do know what they want. But the ones who fall first? Who loves decisively and without hesitation? They’re rare. Not because they don’t exist but because we’ve created a dating culture that rewards detachment and punishes clarity. Don’t text too quickly, you’ll look desperate. Don’t send the dreaded double text. And definitely don’t call without texting first.
Being clear and transparent is too intense. Too forward. Too everything. It’s the new red flag when it should be the mature gold standard.

We Love It Because It Loves Us Back
We don’t love “he falls first” because we’re fragile or needy. We love it because it gives us a world where being wanted isn’t something we have to earn through patience, pain, or emotional withholding. We love it because it tells us that sometimes, the right man sees us and doesn’t need a second helping from the sample table. Doesn’t need another turn through the aisles to ensure the sample is to his liking. He knows.He decides.He commits.